Now, there are several reactions that people have had as a result of this announcement from Zynga's corner. Some reactions that we have been reading is the thought that the U.S. is not going to be a viable online gaming option in the future. WRONG!
Here are a few reasons (we strongly believe) Zynga is choosing to forgo the U.S. route (for now) and how it relates to us:
1) They have a new CEO. Mark Pinkus (Founder & previous CEO) started pursuing growth strategies outside of Zynga's core competencies. The new CEO, Don Mattrick, wants a majority of the focus to be to get back to their core and do what they do best: casual social games. That's what made them successful in the first place. Time to revisit the basics of what made the company great. (This is a big indication why the giants of the industry cannot and will not just be able to flip a switch and knock companies like us out of the picture as easily as people may think.)
2) They are a publicly traded company. Their numbers have been horrendous, and Mattrick wants to instill the common rebound method of improving operations by returning to their core. #1 goal is regaining the confidence of their investors so they are pulling back some of the plays that are riskiest right now. It's simply the fact that the U.S. online gaming market is a long term play and Zynga can't bank on that kind of play to appease shareholders now.
3) It shows that the U.S. is not yet "there", but the fact that they were considering moving a lot of their resources on the U.S. online gaming market proves that we are moving this way as a nation. Zynga also stated that they are still going to be testing out their real gaming platform in the European market = we are again, on the right track in terms of priorities and launch plans.
We're excited that the market is validating our movements and go-to-market strategies (can't disclose them all for obvious reasons). We'll keep you updated as more comes out!
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